‘Superstar’ shines bright on a dull Eid box office

LAHORE: Local cinemas saw three Pakistani films fight for glory on Eidul Azha. With a clashing release between Superstar, Parey Hut Love and Heer Maan Ja, there was tough competition at the box office. Stakeholders had earlier suggested that leading ladies – Mahira Khan, Maya Ali and Hareem Farooq – would determine the fate of their respective projects. While Mahira was expected to lead the pack because of her massive star power, stakeholders speculated Maya to be next, followed by Hareem. Interestingly, all predictions turned out to be true as Superstar held the fort, thanks to Mahira.

The distributors of Superstar have announced a two-day box office collection of 40 million. According to sources, Superstar was indeed the highest earner but the take home for two days was around Rs20.3 million. It was followed by Parey Hut Love and Heer Maan Ja that earned approximately Rs10.8 million and 10.6 million respectively. While the company responsible for distributing Heer Man Ja confirmed the figures shared by the sources, the distributors of Parey Hut Love did not confirm or deny the two-day collection of Parey Hut Love till the filing of this report.

The stakeholders were generally satisfied with the footfall of all three films but felt that none of the projects could reciprocate the magic that Wrong No 2 and Punjab Nahi Jaungi created on respective Eid holidays.
It is pertinent to mention that none of these figures can be collaborated further because Pakistan does not have an independent box collection authority.

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